What is By the Numbers?
By the Numbers is a comprehensive Shopify analytics app designed to replace multiple dashboards with a single, powerful platform. It offers AI-driven weekly briefings, RFM loyalty scoring, and over 50 reports, all seamlessly synced to Klaviyo, Meta, Google Ads, and TikTok. The app installs in just 60 seconds with a 14-day free trial—no credit card required. It backfills 24 months of order history overnight, eliminating the need for data engineers or lengthy onboarding. Every Monday at 9 a.m., Copilot AI emails a plain-English summary of what changed last week, what's working, and the top three actions to take. This saves hours of manual analysis and helps merchants focus on growth. The RFM loyalty scoring uses a 16-cell Recency-Frequency-Monetary matrix updated nightly, enabling precise win-back automations and customer retention strategies. Segments can be pushed to Klaviyo, Meta, Google Ads, and TikTok, refreshed hourly without re-uploading lists. This eliminates CSV exports and Zapier dependencies. The app also includes behavioral segmentation, cohort analysis, and advanced reporting. Use cases include identifying repeat-purchase opportunities, optimizing ad spend, and streamlining weekly reporting. Technical details: OAuth install from the Shopify App Store, automatic data backfill, and hourly segment refreshes. By the Numbers is used by Shopify Plus brands worldwide and has received praise for its comprehensive loyalty, segment, and cohort sections, as well as its fast feature enhancements and top-tier support. It replaces tools like Triple Whale, Gorgias, and Octane AI, offering a more integrated and cost-effective solution. Pricing starts at $19 per month, with the analytics often paying for themselves through improved efficiency and revenue insights.
Use Cases
Key Features
AI weekly briefings RFM loyalty scoring 50+ reports Klaviyo sync Meta sync Google Ads sync TikTok sync 60 second install 24 month backfill behavioral segmentationWho is it for?
Shopify merchants, e, commerce managers, marketing teams, growth analysts, customer retention specialists, DTC brands
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