What is Spatial.ai?
Spatial.ai is an AI-powered segmentation platform designed for retail marketers to identify and reach their best customers in under 60 minutes. The platform leverages social, mobile, and web behaviors to segment neighborhoods and quantify consumer social interest at a geographic level. With PersonaLive, Spatial.ai's core product, every U.S. household is organized into one of 17 high-level groups and 80 behavioral segments, enabling precise audience targeting.
Key features include the ability to upload contact lists to identify the most valuable segments for a brand, upload visitation reports or draw polygons to analyze which segments visit specific locations, and leverage consumer spend data to outmaneuver competitors. Users can understand how their brand stacks up against competitors by segment, see how much each segment spends on different brands over time, and discover which brands customers visit, who they follow on social media, the best channels to reach them, and key demographic traits.
Spatial.ai provides detailed segment portraits that inspire and guide ad imagery and copy, and allows exporting top segments across Meta, TikTok, Google, direct mail, and more. The platform addresses common pain points such as making poor location decisions, building campaigns that don't resonate, and wasting time targeting the wrong audience. Use cases include selecting optimal locations for a brand, building personalized marketing campaigns, and targeting high-potential audiences with precision.
Technical details: The segmentation is based on four dimensions of consumer behavior: demographics, social media activity, mobile movement data, and credit card transactions. This psychographic segmentation system considers four factors and 15 use cases for retail brands. Spatial.ai helps de-risk site selection, optimize store performance, and drive smarter expansion using AI, mobile location data, and predictive models. The platform offers a free 30-minute demo to get started.
Use Cases
Key Features
AI powered segmentation neighborhood level targeting PersonaLive household groups 80 behavioral segments contact list upload competitor spend analysis segment portrait guides multi platform exportWho is it for?
retail marketers, brand managers, advertising agencies, e, commerce teams, direct mail marketers, social media advertisers
