What is Incremental AI?
Incremental AI is a causal intelligence platform purpose-built for commerce media, replacing outdated ROAS metrics with daily causal measurement that reveals what truly drives sales. Unlike traditional attribution models that rely on correlations and last-click logic, Incremental uses automated model creation and continuous learning at the campaign and SKU level to deliver clear, actionable signals on incremental lift. This enterprise-grade solution processes billions of GMV dollars and millions of SKUs monthly, providing brands with precise insights into which media investments actually generate new sales beyond baseline.
The platform operates independently from retailers, media sellers, and bidding platforms, ensuring neutrality and trust. This independence means every output is accountable to observed economic impact and earns its place on your P&L. Incremental is not just a measurement tool; it's a causal intelligence layer that powers automated optimization and positions brands for agentic commerce. Use cases include daily measurement and reporting, campaign optimization, scenario planning, and leveraging the Commerce Graph for deeper insights.
Key benefits include replacing ambiguous ROAS with clear causal signals, enabling brands to confidently allocate budgets to high-performing channels and SKUs. The platform supports enterprise-scale operations, handling complex commerce media environments with ease. Technical details include automated model creation, continuous learning, and full accountability to economic outcomes. Incremental is trusted by the world's largest brands and is designed to integrate seamlessly into existing commerce infrastructure, making it the foundation for modern commerce media measurement and optimization.
Use Cases
Key Features
causal intelligence platform daily causal measurement automated model creation continuous learning SKU level insights incremental lift detection neutral independent operation commerce media optimizationWho is it for?
brand marketers, commerce media teams, e, commerce managers, advertising analysts, retail media buyers, growth strategists
