What is Qualifyed.AI?
Qualifyed.AI revolutionizes audience targeting by leveraging machine learning to create predictive audiences from your first-party data. In the wake of iOS 14 privacy changes, traditional lookalike audiences on platforms like Facebook have become nearly worthless due to reliance on cookie and pixel data. Qualifyed.AI solves this by training AI models exclusively on your own customer data—such as email addresses or phone numbers—which is cookie-less and immune to privacy updates. The process begins by ingesting a file of first-party PII (Personally Identifying Information) from US consumers. This seed data is then matched against extensive marketing databases, including credit bureau data, across over 3,400 offline attributes. These attributes are not dependent on third-party cookies, ensuring long-term effectiveness. A machine learning algorithm analyzes these attributes to build a model of what your ideal customers look like. This model is then applied to the entire US population to identify cold prospects who closely resemble your best buyers. The result is a highly targeted audience of hot prospects with the highest probability of conversion. Key benefits include improved ad performance, reduced wasted ad spend, and future-proofing against privacy changes. Use cases span e-commerce, lead generation, subscription services, and any business looking to scale customer acquisition efficiently. Technical details: the system continuously updates models based on your highest-quality sales data, ensuring accuracy over time. Qualifyed.AI democratizes technology previously used by Fortune 500 companies, offering it to SMBs at a fraction of the cost with no long-term contracts. By unlocking the goldmine of your first-party data, Qualifyed.AI enables smarter, data-driven marketing in a privacy-first world.
Use Cases
Key Features
AI predictive audiences first party data training cookie less targeting privacy compliant matching 3400+ offline attributes machine learning modeling cold prospect identification high conversion prospectsWho is it for?
marketers, advertising teams, data analysts, e, commerce brands, media buyers, growth teams
