Cway is a comprehensive artwork management platform designed specifically for packaging and creative teams in the FMCG and consumer goods industries. It unifies workflows, approvals, digital asset management (DAM), product information (PIM), and analytics into a single, connected system. This eliminates the fragmentation that often leads to version confusion, rework, approval delays, compliance risks, and limited operational visibility.
Key features include automated workflow stages with clear ownership, real-time status visibility across teams and partners, and fewer delays through streamlined handovers. The platform centralizes all artwork projects, files, and versions, providing a clear overview to prevent duplication and lost files. For approvals, it offers review, compare, and approval capabilities with full traceability and real-time collaboration, linking all comments and decisions directly to the artwork. This reduces revision loops and speeds up sign-offs.
Cway also includes secure external distribution for sharing assets with partners, and operational insights and analytics to monitor performance. Its PIM capabilities manage product and SKU information, ensuring data consistency. The platform is built for scale, handling high volumes of artwork while maintaining compliance and accuracy.
Use cases include managing packaging artwork for multiple product lines, coordinating with external agencies, ensuring regulatory compliance, and reducing time-to-market. Technical details: cloud-based SaaS, integrates with existing ERP and PLM systems, supports various file formats, and offers role-based access control. Cway is trusted by leading packaging and FMCG brands seeking speed, accuracy, and compliance at scale.
packaging teams, creative teams, FMCG companies, consumer goods brands, brand managers, compliance teams, supply chain managers