What is Clay.com?
Clay is an all-in-one infrastructure platform designed to help revenue teams build systems that drive growth. It provides a unified environment to access any data, run agentic workflows, and launch go-to-market (GTM) plays. With Clay, you can enrich your CRM with high-quality data from over 200 providers, automate prospecting and outreach, and sync targeted audiences to ad platforms like LinkedIn, Meta, and Google.
Key features include Claygents, which use AI to research target companies and people, and the Waterfall feature that combines multiple data providers for optimal coverage. Signals and Intent track job changes, promotions, and other triggers to identify buying intent. The Data Marketplace offers a vast library of third-party data, while Audiences centralizes first- and third-party data for seamless ad targeting. The Sequencer automates messaging sequences, and the Agent plugin allows building directly via API and CLI.
Clay is ideal for GTM ops, sales, marketing, and revenue teams. Use cases include CRM enrichment, rep prospecting, automated inbound lead generation, ABM, reverse ETL, outbound campaigns, PLG assist, TAM sourcing, account research, territory planning, and more. It integrates with Salesforce and other tools, and offers security and compliance features.
Technically, Clay supports AI-driven formatting, MCP (Model Context Protocol) for AI tools, and provides a changelog for updates. Pricing is usage-based, starting with a free tier and scaling with data credits and advanced features. Clay empowers teams to build sophisticated workflows without heavy engineering, making it a powerful growth engine for modern businesses.
Use Cases
Key Features
CRM enrichment AI agentic workflows data marketplace audience targeting signal tracking automated sequencing waterfall data coverage API/CLI integration multi provider data intent monitoringWho is it for?
GTM ops, sales teams, marketing teams, revenue teams, growth teams, data teams, ABM practitioners, outbound SDRs
Similar Tools
Details
Sai is an always-on AI coworker that performs desktop tasks as easily as typing a sentence. Powered ...
Subscription
Details
Launchpads is a female-founder-led AI product studio that builds agentic AI tools for mission-driven...
Subscription
Details
6AI by 6sense leverages AI to analyze B2B signals, providing actionable insights that help sales and...