What is Gupshup?
Gupshup is a leading conversational engagement platform that leverages artificial intelligence to create powerful chatbots for customer interaction and commerce. Designed for businesses of all sizes, Gupshup allows users to build, deploy, and manage chatbots across multiple messaging channels including WhatsApp, Facebook Messenger, Instagram, Google Business Messages, and more. The platform's intuitive drag-and-drop builder requires no coding, enabling marketers, support teams, and developers to quickly create conversational experiences.
Key capabilities include natural language processing (NLP) for understanding user intent, rich media support (images, videos, carousels), and integration with popular CRM, ERP, and e-commerce tools like Salesforce, Shopify, and Zendesk. Gupshup also provides advanced analytics to track conversation metrics, user sentiment, and conversion rates. The platform is particularly strong in the commerce space, allowing businesses to set up shopping assistants that handle product recommendations, order tracking, and payments directly within chat.
Gupshup offers a free tier with limited features and paid plans that scale with message volume and advanced functionality. Enterprise customers can opt for dedicated support and custom integrations. With millions of businesses already using Gupshup, it has become a trusted solution for customer engagement automation.
Use Cases
Key Features
No code chatbot builder with drag and drop interface AI powered natural language understanding (NLU) Omnichannel deployment across WhatsApp Facebook Instagram etc. Pre built templates for common use cases (support sales FAQ) Rich media support (images video PDFs interactive buttons) Integration with CRM ERP and e commerce platforms Conversation analytics and sentiment analysis A/B testing and optimization tools Multi language support Enterprise grade sec...Who is it for?
Marketing teams, customer support agents, e, commerce businesses, and developers seeking to automate conversations
