What is SEO Utils?
SEO Utils is a comprehensive toolkit designed to streamline and enhance your SEO workflow by integrating AI-powered insights, natural language querying, and advanced analytics. It offers a suite of tools that help you track brand visibility across AI search engines, analyze log files for AI bot behavior, query SEO data with plain English, perform NLP text analysis, and leverage semantic embeddings for deeper content understanding.
Key features include the LLM Rank Tracker, which monitors how AI search engines like Google AI Overview, ChatGPT, and others mention or cite your brand, providing visibility scores, sentiment analysis, and competitor mapping on a scatter plot. The Log File Analysis tool tracks AI bots such as PerplexityBot and ClaudeBot alongside traditional crawlers, offering an AEO dashboard that splits AI vs search traffic, identifies queries AI uses, and checks robots.txt compliance. You can auto-import logs via SFTP or upload manually.
The MCP Server integration allows you to connect Claude Desktop or any MCP-compatible AI client to query your SEO data using natural language. Ask questions like "Show me keywords losing rankings this month with high impressions" and get instant reports on GSC performance, backlinks, traffic, content gaps, and more. It works with n8n, Make, and Zapier for automation.
NLP Text Analysis helps you understand content by extracting scored entities and topics with sentence-level highlighting, using TextRazor, Google NLP, or Dandelion (all with free tiers). The Embedding Database converts content into semantic vectors via OpenAI or local models like Ollama, enabling clustering of GSC queries by meaning, finding topical gaps, and powering smarter internal linking.
Use cases include monitoring brand reputation in AI search, optimizing content for AI visibility, automating SEO reporting, and conducting competitive gap analysis. Technical details: supports auto-scheduling, SFTP log imports, and integrates with popular automation platforms. Ideal for SEO professionals, content marketers, and agencies looking to stay ahead in the AI-driven search landscape.
Use Cases
Key Features
LLM Rank Tracker log file analysis AI bot detection NLP text analysis semantic embeddings natural language querying sentiment analysis competitor mapping AEO dashboard robots.txt complianceWho is it for?
SEO specialists, content marketers, digital strategists, brand managers, AI search analysts, webmasters
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