TrueROAS

What is TrueROAS?

TrueROAS is a cutting-edge ad tracking solution designed specifically for e-commerce stores in a post-iOS 17, cookie-less world. It optimizes ad spend by accurately tracking all orders from Shopify and WooCommerce, ensuring no sale is missed due to iOS updates, ad blockers, or expired cookies. The tool uses a unique three-signal approach: tracking, surveys, and AI-powered MMM (Marketing Mix Modeling), cross-checking every sale to provide a single source of truth. This contrasts with other tools that rely on a single bucket, often missing most sales. TrueROAS integrates seamlessly with major ad platforms like Facebook, Google, and Instagram, and features a 2-minute setup with zero learning curve. It offers a free tier for the first $10,000 in sales per month, making it accessible for growing businesses.

Key benefits include a 3.2x higher ROAS on average for clients, achieved through AI-driven attribution that reveals precisely which ads drive sales. Users can track blended ROAS, new customer CPA, and LTV, and identify best-performing ads and channels. The tool also highlights ad waste, such as Facebook broad audiences or Google Display Network, enabling optimization of Facebook and Google AI faster with good data. TrueROAS provides a data layer compatible with AI tools like Claude, ChatGPT, and Cursor, allowing users to ask questions like "Which ad should I scale?" and get actionable insights.

Use cases include e-commerce founders, data scientists, and growth marketers who need clarity in attribution to scale predictably. The tool handles high-volume stores, including Shopify Plus, with auto UTM detection and robust performance. Technical details include a proprietary algorithm developed by a founder in Sweden, ensuring fair pricing based on a 32x ROI cost. TrueROAS is built for DTC brands, with endorsements from Google and Facebook experts. It offers a free trial, making it risk-free to start. Overall, TrueROAS solves the problem of lost sales in a privacy-first era, providing accurate, actionable data to maximize ad efficiency.

Use Cases

Key Features

ad tracking for e commerce three signal approach AI powered MMM seamless ad platform integration 2 minute setup zero learning curve free tier available AI driven attribution ad waste identification ROAS optimization

Who is it for?

e, commerce store owners, Shopify merchants, WooCommerce users, digital marketers, performance marketers, growth teams, DTC brands

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