What is Yasna.ai?
Yasna is an AI-powered research assistant that automates in-depth interviews with real people, combining the quality of human moderation with the efficiency of machine learning. Designed for market, UX, and CX researchers, Yasna supports every stage of the research process—from defining objectives and drafting questions to analyzing responses and generating insights. With Yasna, you can conduct hundreds of conversations daily in over 45 languages, using text, voice, or video interviews to capture spontaneous, authentic reactions.
Key features include AI-driven screening to ensure only your target audience participates, built-in access to trusted online panels for respondent recruitment, and the ability to upload text, images, videos, mockups, and landing pages for testing. Yasna acts like an expert qualitative researcher: she asks initial questions, probes naturally based on respondents’ answers, and follows up to clarify and deepen understanding. This yields rich, nuanced data that reveals true feelings and motivations.
All interviews are instantly transcribed and summarized in a story-driven format, allowing you to immerse yourself in people’s experiences without manual effort. The platform handles the heavy lifting of data collection and organization, freeing you to focus on strategic tasks and insight generation. Use cases include market research to understand customer needs, UX research to test prototypes and interfaces, and CX research to measure satisfaction and identify pain points. Technical details: Yasna operates via a web interface, supports multi-language interviews, and integrates with CRM databases for seamless respondent management. The AI continuously learns from interactions, improving its probing and analysis over time. Whether you’re a solo researcher or part of a large team, Yasna makes in-depth interviewing as accessible and scalable as surveys, delivering human-quality insights at machine speed.
Use Cases
Key Features
AI powered interviews automated screening multi language support text/voice/video interviews instant transcription story driven summaries natural probing respondent recruitmentWho is it for?
market researchers, UX researchers, CX researchers, product managers, insights teams, qualitative researchers
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