What is Scale Insights™?
Scale Insights™ is an advanced Amazon PPC automation platform engineered by five Amazon FBA sellers with over $200 million in combined revenue. It empowers aggregators, advertising agencies, and eight-to-nine-figure sellers to scale and automate their advertising campaigns with unprecedented control and precision. The platform features a robust rule engine that allows users to craft intricate workflows by stacking multiple rules and leveraging various levers to shape traffic. Algorithms can be templatized, customized, and automated to turn actionable insights into scalable, sustainable profits. Key features include the ability to schedule advertising activities at specific hours, pause or enable ads based on performance, and prevent negation of specific keywords. Users can optimize keyword and target bids to achieve campaign goals, adjust Top of Search or Product Page percentages based on performance, and raise bids for previously performing keywords with no recent traffic. The platform also harvests performing keywords or targets, adds non-performing words as negative phrase keywords, and adjusts campaign budgets based on performance and day of the week. Additionally, it adds negatives based on search term performance and negates blacklisted keywords. Technical details include a preview system that shows upcoming changes before execution, step-by-step calculations for each algorithm, and a comprehensive history of changes to enhance operational efficiency. The platform uses data-driven rules such as: if in the last 7 days ACOS is less than 10% and TOS impressions are less than 10%, increase bids by 50% and observe for 4 days; if in the last 30 days conversion is less than 15% and spend is over $10, adjust bids to 20% ACOS with a cap of $2.10; if in the last 90 days there are over 20 clicks and 0 sales, pause keywords. These rules can be customized to fit specific campaign goals. Scale Insights™ is designed for sellers who want to splice and dice bad traffic at scale, ensuring that advertising budgets are spent efficiently. No credit card is required to get started, making it accessible for businesses of all sizes. With its powerful automation and deep insights, Scale Insights™ helps users grow their profits sustainably while maintaining absurd.
Use Cases
Key Features
rule engine workflows schedule ad activities pause ads by performance prevent keyword negation optimize keyword bids adjust search placement raise bids for dormant keywords harvest performing keywords add negative keywords adjust budgets by dayWho is it for?
Amazon FBA sellers, aggregators, advertising agencies, eight, to, nine, figure sellers, PPC managers, e, commerce brands
Similar Tools
Details
AlphaCorp AI is a premier AI agent development company that specializes in building custom autonomou...
Free
Details
RecruitCRM is an AI-first recruitment software designed specifically for staffing agencies and execu...
Subscription
Details
30characters is an AI-powered tool that helps you write effective search ads 10x faster. By leveragi...
Free trial