RealEye.io

What is RealEye.io?

RealEye.io is an all-in-one online research platform that leverages webcam-based eye-tracking to conduct remote neuromarketing studies, all from your web browser. It eliminates the need for expensive hardware and complex setups, making neuroscience accessible to researchers, scientists, and students. With RealEye, you can create studies, track participants remotely, and analyze data instantly, saving time on programming and speeding up analysis.

The platform supports various study types, including image-based studies with follow-up questions, live website testing, mobile page mockups, and website mockups. For example, you can run a 4-minute image study with a set of follow-up questions, a 3-minute live website study, a 2-minute mobile mockup study, or a 2-minute website mockup study. This flexibility allows you to test different stimuli and gather rich behavioral data.

Key features include real-time eye-tracking via webcam, automatic data analysis with heatmaps and gaze plots, and integration with survey tools. Benefits include reduced research costs, faster turnaround times, and the ability to test with participants worldwide. Use cases range from academic research in psychology and marketing to UX testing and advertising effectiveness studies.

Technical details: RealEye works on any device with a webcam and modern browser, requiring no downloads. It uses advanced computer vision algorithms to track eye movements with reasonable accuracy, suitable for remote studies. Data is processed on secure servers, and results are presented in an intuitive dashboard.

RealEye offers a special educational discount for universities and students, encouraging experimentation and learning. Whether you are a seasoned researcher or a student exploring neuromarketing, RealEye provides a powerful yet simple tool to gather eye-tracking data without logistical hurdles.

Use Cases

Key Features

webcam based eye tracking remote neuromarketing studies automatic data analysis heatmaps and gaze plots image based studies live website testing mobile mockup testing survey tool integration real time tracking instant analysis

Who is it for?

researchers, scientists, students, UX researchers, market researchers, neuromarketing professionals, academic institutions

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