What is Makeup Assistant by Estee Lauder?
Makeup Assistant by Estee Lauder is a groundbreaking mobile application that harnesses the power of artificial intelligence to make beauty routines accessible to blind and visually impaired individuals. Developed in collaboration with accessibility experts and the visually impaired community, the app addresses the unique challenges faced by users with low vision or blindness when applying makeup. Using the phone's camera and AI algorithms, the app can identify makeup products by scanning barcodes or labels, read out color names, and even detect the texture of powders and creams. It then provides step-by-step voice instructions for application, such as where on the face to apply foundation or how to blend eyeshadow. The app also includes a color matching feature that helps users coordinate makeup shades with their skin tone or outfit. Beyond application, it offers features like brush cleaning reminders and expiry date tracking for products. The interface is designed with large buttons, high contrast, and full compatibility with screen readers like VoiceOver. Estee Lauder's commitment to inclusivity is evident in this tool, which not only fosters independence but also builds confidence in personal expression through makeup.
Use Cases
Key Features
Voice-guided step-by-step makeup application instructions AI-powered color and texture detection for products Barcode and label scanning for product identification Skin tone matching and color coordination advice High-contrast interface with VoiceOver support Product expiry tracking and brush cleaning remindersWho is it for?
Blind and visually impaired individuals, makeup enthusiasts with disabilities, accessibility advocates, and beauty professionals working with disabled clients.
